Almost every Monday night when the Vh1 reality show Love & Hip Hop Atlanta airs, its black and Latina characters, their actions and the title of the show dominate Twitter’s trending topics (they’re often seven of the 10 top trending topics on Twitter). The same happens when other black television and award shows are broadcast. Black shows are not only a television event but they've also become a huge social media affair. African-Americans watch television an additional two hours more than the national average, and African-Americans use Twitter more than other Americans. African-Americans are not just social television participants, they are major players. The rise of social television, watching television and posting on social media simultaneously, has an important impact on television producers, advertisers and viewers. Social media buzz about television shows has created a new barometer for popularity and a crop of apps that allow viewers to connect directly to the producers and cast
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP18146
