Some of the most creative and successful video game marketing campaigns have tapped into the power of original music production to raise awareness of the game, to expand its creative universe, and to feed fans' insatiable appetites.
By creating original content for a marketing campaign, video game publishers have complete control over the use of the music. As popularity of the song grows and takes on a life of its own, all attention shifts back to the game itself.
A panel of composers, producers, advertising creatives and video game publishers will discuss what makes a great musical strategy for video game marketing, share stories of creative music production, and give insight into how campaigns have adapted to take advantage of the music's success.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.
View
official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP23940
