Bob Morreale is the Director of Creative Media at Mayo Clinic. Prior to joining Mayo, Bob was an assistant professor in the Department of Medical Illustration at the Cleveland Institute of Art (CIA) in Cleveland, Ohio, and had an adjunct appointment in the Department of Anatomy at Case Western Reserve School of Medicine. Prior to that, Bob served as a medical illustrator in a variety of roles at The Johns Hopkins University in the departments of Pathology and Surgery. Bob’s final role at Johns Hopkins was creative director of MedBiquitous, a non-profit international group of professional medical and healthcare associations, universities, commercial, and governmental organizations dedicated innovating online user experience for professional healthcare education. Bob is a board certified medical illustrator and received both a Bachelor of Fine Arts degree in Medical Illustration and a Master of Science degree in Fine Arts Bob from Rochester Institute of Technology (RIT) in Rochester, N.Y.