We have witnessed social media’s power to topple governments and change public policy. This shift in political power is enabling the general public to engage in the democratic process like never before.
One wonders how civil rights leaders and trailblazers that changed our nation in the last century would have used social media tools. Would they have had a more immediate impact, and could they have mobilized even greater droves of people? What would Cesar Chavez tweet?
As the Latino community grows both in size and its use of mobile technology, the potential for social media to empower this formerly disenfranchised group is greater than ever. This panel provides first-hand accounts of Latino-led campaigns that successfully supported for the confirmations of Supreme Court Justice Sonia Sotomayor, Secretary of Labor Thomas Perez, and support for immigration reform. We will present an insider look on how these campaigns were run, and the contributions of social media to these campaigns.
Take the Latinos and New Media Survey (results released at the panel)
http://bit.ly/1iPzC7g This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.
View
official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP24437
