The number of people utilizing and explicating social media in oversimplified or academic-driven terms far outweighs the number of individuals using these tools in creative ways that are supported by interactivity, personality, humor and relatability.
A prime example of an overgeneralization causing a rift in audience connectivity is the ambiguity surrounding “Black Twitter” (the dominance of the microblogging platform by Blacks). Since 2010, this concept has been heavily dissected in news articles, research dissertations, panel discussions and beyond. While that’s all good and well, this panel will not attempt to dissect this concept. Instead, it will seek to provide people of color with tips for utilizing Twitter to their advantage, personally and professionally, in order to facilitate content originality and audience interaction.
This panel is comprised of individuals who have used the platform in diverse ways to stimulate in-depth content engagement and inspire viral media.
View
official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP23274
