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Friday, March 7 • 12:30pm - 1:30pm
Star Power: Innovative Ways to Engage Millennials

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Engaging millennials now takes more than just traditional outreach methods. Innovative approaches such as leveraging celebrity voices and platforms, new technologies and culturally relevant messaging is critical for impacting the social behavior of the fastest growing demographic. Join actor and activist Rosario Dawson, co-founder of Voto Latino, and moderator Alex Wagner, host of MSNBC’s “NOW with Alex Wagner,” for a conversation about how to effectively mobilize Latino millennials to create social change in their communities.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27394
Speakers
avatar for Rosario Dawson

Rosario Dawson

ChairwomanCesar ChavezRosario Dawson has garnered praise not only for her numerous leading roles, but for her work with a range of influential organizations. In 2004, Dawson co-founded a non-partisan political organization called Voto Latino. Their outreach has targeted youth and... Read More →
avatar for Alex Wagner

Alex Wagner

AnchorMSNBCAlex Wagner is the host of MSNBC’s “NOW with Alex Wagner” (weekdays at 4 p.m. ET). Wagner had been an MSNBC analyst and a frequent MSNBC guest since 2010. Most recently, Wagner was a reporter with Huffington Post, where she covered innovation in the American economy... Read More →

Friday March 7, 2014 12:30pm - 1:30pm CST
Austin Convention Center, Room 6AB
  Interactive, Panel

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